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sport commercialisation
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Has The Commercialisation of Sport Gone Too Far?

09/01/201819/03/2026Businessby

The global sports market is estimated by Statista to be worth around $91billion. An incredible sum of money that with the advancement of technology and the continuous expansion of the global sports market, creating an influx of businesses wanting to be associated with sports. Due to this, the sports sponsorship market becomes more saturated by...

marketing concept and theories
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The Key Marketing Concepts To Help Your Business Succeed

29/01/201711/03/2026Businessby

One thing is paramount for the success of any business. It can often be overlooked by startups and new entrepreneurs getting to grips with developing a strategic plan to grow the business. What is this? This is marketing! Many mistake marketing for advertising but, it encompasses many more concepts and functions, of which advertising a...